Buy and Save, 2005
Sooner or later cities get around to sprucing up their image. Signs are seen as eyesores and attempts are made to regulate their size, placement and sometimes aesthetics. The sign that goes with this business has survived such clean up efforts. Interestingly, the business it advertises was run not by Chinese but by a Japanese family. It was recently sold and is now a gourmet market with another name--still the sign stays. As it stands, the aesthetics are distinctly primative; The paint is faded and peeling and it sports the crude efforts of amateur sign painters. The word 'market' is in a font which sure to inspire legions of graphic design professionals. And yet, it remains undaunted by state of the art contemporary signs. When signs like this are removed we'll wish someone thought to gather them into a museum of signs.